As a research fellow with a background in behavioural science, I have always been curious about how people manage their health in everyday life. Together with my research team, we were particularly interested in how people use topical treatments for eczema—such as moisturisers and flare creams – for treatment of childhood eczema. My previous work has applied behavioural science models such as the COM-B model, the Health Belief Model, and the Theory of Planned Behaviour to understand health behaviours. However, I noticed a scarcity of research that directly applies these models to treatment adherence in the context of eczema.
To begin, I conducted a literature review on how people treat eczema in daily life. This included examining how prescribed and over-the-counter moisturisers and flare creams are used in real-world contexts. While clinical guidelines are clear about what treatments should be used, real-world practices are far more variable and shaped by habits, beliefs, social support, and access to care. My review highlighted gaps in our understanding of these everyday behaviours and set the stage for our next steps.
We recently launched a national survey to address some of these gaps. This is the first survey of its kind in England to examine real-world treatment patterns for eczema. It targets young people, parents and carers of children with eczema, and healthcare professionals. With recruitment underway through up to 50 GP practices in England, the survey aims to provide a clearer picture of how treatments are being used, which treatments are preferred or avoided, and why.
At the same time, we are conducting interviews with people living with eczema as well as those involved in their care. Each interview reveals a different facet of the treatment journey (e.g. navigating prescription guidelines, managing daily skin care routines, experiencing the emotional side effects of persistent flare-ups).
Exploring the Intersection Between Dermatology and Mental Health
As a behavioural scientist, I am particularly drawn to the intersection of dermatology and mental health, especially as it relates to serious mental illness and suicidality. People with inflammatory skin diseases like eczema often experience a profound psychological burden, including anxiety, depression, and in some cases, suicidal thoughts.
To better understand this intersection, I spent time as a research visitor at the Royal London Hospital, where I had the opportunity to observe consultations with a psychodermatologist. These sessions offered powerful insights into the lived experiences of patients. It became clear that psychiatric illness and social disadvantage are not uncommon among people with inflammatory skin conditions. Many patients face significant stigma, isolation, and financial hardship—factors that can exacerbate both their skin condition and mental health.
Bringing Knowledge to Practice and Future Considerations
My ongoing research into eczema management and my experiences at the Royal London Hospital culminated in a successful knowledge mobilisation award from the Population Health Sciences Institute in Bristol. This award supports our efforts to explore how thoughts of acts of self-harm are currently addressed in dermatology specialist practice.
As part of this work, I am organising a workshop that will bring together experienced psychiatrists and dermatologists. The aim is to discuss perceived challenges in addressing mental health concerns—including suicidality—within dermatology clinics. We hope to identify practical strategies that can be adopted within existing services and to prompt a broader conversation about integrated care.
The CAESAR team at the University of Bristol has provided a rich environment for exploring these complex and often under-researched issues. As we continue our work, I remain committed to centering patient experiences and working with practitioners and public contributors to improve holistic care for young people with eczema.
Read more about Phuong’s work by clicking this link.